Should My Aspiring Influencer Pal Cease Exploiting Me for Content?

The Prosecution: Beth

Sometimes I'm recorded while having a meal. I’ll see myself on her social media – it feels like a jumpscare.

My best friend of 10 years, she, calls herself the “creativity monarch”. It’s fun for a short while, but it weighs on our relationship.

She is an extrovert, there's a constant urge the need to document everything constantly. During meals out, she says, “The phone eats first,” and snaps pictures with the flash on, which makes me cringe. I don’t like it when strangers see her posing or filming – I experience vicarious awkwardness. It also frustrates me because the food gets cold.

She's not quite an online personality yet, but Marielle is aspiring to become one. She creates video blogs about living in our city, her daily routine, and her work as a stylist. The material is quality, credit where it's due, but I don’t want to be dragged into it. On occasion I'm captured while I’m eating, or just accompanying her. I’ll see myself on her Instagram later, and it comes like a jumpscare: I’ll have bare-faced, making a strange expression or photographed mid-bite. It feels invasive.

She also expects me to record her at inconvenient times. Sometimes I'm in conversation to another person, or we're simply hanging out in the street. The dynamic feels like our friendship has transformed into me serving as her free crew. She could easily employ someone if she wanted professional shots. When I brought up my discomfort about the situation, she dismissed it. She’s taken me to several brand events, which was nice, but that doesn’t make up for all the time and effort I spend assisting her create material.

I’m grateful that Marielle has supported me with my career in design, but I don’t want our connection to become just a ledger of favours. I don't believe she’s fake or inauthentic, but sometimes it seems that if the camera is out, we will begin acting in a way that makes us look good for her channel.

Her directive is, “OK, look happy!” and record me laughing with someone. It’s so silly. It's crucial her to understand that our decade-long friendship still has limits. I love spending time with her, but I also want to enjoy it without being recorded, edited, or posted for an audience. I am not a prop for her Instagram.

The Other Side: Marielle

I hope my friend to see that the creations we make together can get us a foot in the door.

I am passionate about creating videos. It’s not just a hobby; it's integral to who I am. Producing content and documenting experiences online allows me to express myself and engage with people in new ways.

I don’t see myself as a full influencer yet, but it's savvy to make money from your passions. I admire people on social platforms who execute that style of casual, DIY film-making.

Creating content is my version of engaging with life: noticing the nuances, sharing them with an audience that values the craft behind it. It's never my aim to make my friend uncomfortable. Taking her to professional gatherings was my way of offering access, giving her a chance to witness exclusive moments that could help her professional path too. That isn't blackmail, it’s just being pragmatic.

I would take her to these events even if she didn’t help me, but I desire her to see what the content we create together can get us: a foot in the door. I understand not all people likes being filmed, but often spontaneity is what makes content genuine. Appearing on video from time to time is part and parcel of being my friend. I would delete anything she asked, but she has never asked yet.

I don't demand anybody to be my personal filmmaker, but friends support one another in minor capacities. I thought filming a clip here or there would be enjoyable for Beth. Innovation thrives in partnership, and having my friend around makes projects lively and enjoyable. I never force her to take part in anything, and I would never intentionally humiliate her. But filming together sometimes is part of how I document our shared experiences.

I cherish our friendship profoundly and want to avoid content creation to drive a wedge between us. I am ready to compromise: like asking before filming, and steering clear of angles that might make her uncomfortable.

This is not about power, it's regarding expressing my perspective while still respecting hers. Obviously content creation is not a substitute for genuine friendship: it's merely part of how I experience life and I desire her to be included in a way that’s agreeable for both of us.

Outside Perspectives: Reader Opinions

Should Marielle stop recording herself and Beth when they are socializing?

Nothing is more uncomfortable than having a friend film you. I understand that it's her passion, but I don’t make friends come to my workplace. Perhaps she can find influencer friends to collaborate with. Given the uncertain future of AI, human connections are the only thing we have – cherish them!
A respondent, 25

When pursuing something professionally, you can’t ask your friends for assistance every time, even if they have done it before. If Marielle loves creating, that doesn’t mean all those around her is willing material. She needs to respect her friend's privacy.
Another reader, 26

Marielle might love producing videos and displaying her life publicly, but it isn't for everyone. It’s nice she has helped her friend professionally, but she needs to listen to what Beth wants.
A commenter, 27

It sounds like you care about each other, so hold on to that and ensure it’s the focus in your relationship. Foster some authentic memories, where genuine feelings are preserved, not online archives. Even public figures who seem to reveal their worlds actually have more privacy than it seems.
One opinion, 53

She seems to be neither present nor genuine when she’s with Beth – she's on the job. Each appears unsure as to what’s reasonable. The solution lies not in trying to alter one another, but in each setting clear limits around what is comfortable to them and seeing if there is an mutually agreeable middle ground.
A final view, 71

Your Turn to Be the Judge

Consider this question: is Marielle exploiting their bond?

Kristen Santos
Kristen Santos

Interior design enthusiast and workspace optimization expert with 10 years of experience.